Plan to Market

What you think you know about marketing might be hurting your bottom line.
Marketing is such an ambiguous term. An effective business card is marketing, a multi-million dollar advertising campaign is marketing and even a MySpace page can be marketing. In the sea of collaterals, how can a company decipher what materials will communicate best [...]

You’ve Got a Friend In Me

Creating a strategic partnership.
In an age of niches and specialties, it seems like everyone has an area of expertise. This idea of filling a specific need is ingrained in many small businesses. How else can you compete against the big guys who offer it all? This is great when your clients want exactly what [...]

Is Your Net Working?

Using networking sites to your company’s advantage.
Do your kids check their MySpace pages everyday? It is likely they do, because they understand the importance of up-to-date (if not up-to-the-minute) information.
Using social networking sites may seem like something only teenagers do, but tools like LinkedIn, FaceBook and Plaxo are ways for you to connect with colleagues [...]

Empowering Others to Empower Your Business

Learning how to delegate work.
Being a good manager means knowing how to delegate. Really, who wouldn’t want the opportunity to focus on primary tasks while someone else takes care of the secondary projects? In theory this sounds like the easiest thing in the world, but for many of us (especially small business owners) this can [...]