Hit the Mail on the Head

How to send out email marketing campaigns that really work.
Engaging and communicating with large quantities of your clients can be costly and time-consuming. But thanks to technology, we can build, maintain and track these relationships online with a fraction of the cost and time commitment. Knowing how to properly conduct an email marketing campaign will [...]

SPAM – Not Just a Meat Product

Email marketing that follows the rules.
We’ve all seen it, the dreaded flurry of emails from people we don’t know selling products we don’t want – a healthy dose of SPAM. Receiving unwanted emails may be one of the most annoying things to wake up to. But sending SPAM is a big no-no and should [...]

Don’t Sit on the Sidelines

How hiring an executive coach can help you get in the game.
I stepped into coaching quite by accident a couple of years ago. Frequently, I would receive calls from colleagues and clients wanting to share their business challenges with me. We would discuss the scenario, and I would offer my thoughts on how to [...]

Corporate Social Responsibility

How helping your community can help your business.
One of my personal passions is volunteering and giving back to my community. As a business owner it is sometimes difficult to find time to eat, sleep and breath, so volunteer work can become distant memory. Instead of looking at social responsibility as another extracurricular activity that [...]