Surviving the Web

How business can thrive in a Web 2.0 world.
Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.
Professor Johan Arndt
When Johan Arndt, a famed marketing professor, penned these words over 25 years ago, I’m sure he was not referring to the Internet. But in this [...]

Guess What I Heard…

Being empowered to take a stand against gossip.
Backstabbing and whispers can wreak havoc on a workplace. Once the rumor mill starts it can be very difficult to stop. But, what if you never let it start? How would that impact your colleagues? Your environment? Your life?
Whether you are a business owner, manager, employee or [...]

Time in a Bottle

Time in a Bottle
When I started my third company I realized it was time to truly get organized! Balancing the obligations of business owner, wife and mother is not always easy, and sometimes I feel like I’m running in three directions at once. So, I sat down, met with my employees and we created [...]

Take an Elevator Ride

Perfecting your 30-second sales pitch.
Have you ever been to a dinner party or networking event and someone asks, “So, what do you do?” Now’s your chance! You have a captive audience and an opportunity to engage them in your company’s story and potentially bring on a new client.
“I’m a consultant,” you say. And just [...]

What’s in a Name?

The value of a good business reputation.
According to Fortune, Apple is the world’s most admired brand. What gives this brand and others like it such stellar reputations? And, more importantly, how can your company achieve such accolades? Well, Fortune bases its rankings on eight key business attributes:

Innovation
People management
Use of corporate assets
Social responsibility
Quality of management
Financial soundness
Long-term [...]